1.

Market Research – using a combination of qualitative and quantitative techniques, we establish the initial gaps in the market and define the demographic profile of what we identify as the target audience.

2.

Consumer Analysis – we then define the demographic profile of what we identify as the target audience.

3.

Customer Feedback – through more extensive feedback, we gain a more complete picture of our target audience’s preferences.

4.

Concept Development – we build up the entire product concept and formalise it using our concept development profile template.

5.

Prototype Developments – at this point, we produce a prototype to gauge practical reaction.

6.

Taste Testing – now we get to ‘road-test’ our new tastes with our consumer panel.

7.

Focus Groups and feedback - using this tried and tested qualitative method, we gain comprehensive opinion on our newly developed product.

8.

Product specification finalised – the technical aspects and make-up of the final products is devised and defined.

9.

Production – the product makes the production lines and will soon be on your shelves.

10.

Product performance analysis – working in tandem with your category analysts, we analyse the performance of the new product in your stores and outlets.